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Acquiring a company

Match Plan has been able to assist the Happy Horizon Group in all their acquisitions.

The Happy Horizon Group is a group of marketing agencies. From 2012, the Happy Horizon Group has grown significantly, both organically and through multiple acquisitions. From then on, Happy has grown from an agency with 35 employees to a group of 12 companies spread over offices in Amsterdam, Apeldoorn, Eindhoven, Nistelrode and Berlin (Germany) with a total of approximately 220 employees. Match Plan has been able to guide Happy Horizon in all their acquisitions.

Including the acquisitions of:

  • Yellow-Online (2015);
  • Juice (2016)
  • Robert en Rademaker (2016)
  • Invest Online (2018)
  • Een Media Groep (10% belang, 2019)
  • DigiMonks (2019)
  • LEQUAL (2019)
  • WINNRS (2020)
Walter van de Wege

Founder and CEO of the Happy Horizon Group

Walter van de Wege

“Match Plan has guided us through various acquisitions. In addition, Match Plan has valued the six separate entities that previously formed the basis for the Happy Horizon Group. Match Plan is an organization that is flexible, no nonsense and can achieve progress in a complex acquisition process through decisive action in a short time. ”

Erik Smidt - Partner Match Plan

Find out more about Match Plan's services?

Contact drs. Erik Smidt RV About drs. Erik Smidt RV