Menu Close
Close
Read more
Back to references

Acquiring a company

Match Plan assisted Happy Horizon with the acquisition of DigiMonks.

Happy Horizon added DigiMonks to the agency group in early June. Match Plan assisted Happy Horizon again in the acquisition process. In recent years, the Match Plan advisers have assisted Happy Horizon with all their acquisitions. An extensive valuation was also carried out of all individual agencies within the group, to eventually arrive at the Happy Horizon Group.

Digimonks logo
Een bedrijf overnemen

Reference

DigiMonks

DigiMonks was founded in 2014 and specializes in data processing for business and marketing processes. For example, the self-developed software is used in online environments at its customers. This includes several big names such as Achmea, Eneco and Jumbo Golfwereld. The national clients are served from the offices in Eindhoven and Amsterdam.

Reference

Happy Horizon

Happy Horizon employs about 200 people spread over twelve companies, including DigiMonks. The company’s head office is located in Eindhoven. There are also branches in Amsterdam, Apeldoorn, Nistelrode and Berlin (Germany). The professionals of Happy Horizon serve more than 600 customers in the field of data, creativity, technology and the management of online channels. This serves one purpose: to achieve measurable results.

Bedrijf verkoop klaar
Fusie- en overnameadviseur

Reference

Reason for acqusition

Happy Horizon has grown strongly in recent years. This growth took place both organically and through strategic acquisitions. In acquisitions, Happy Groep focuses on synergy with partner companies. The purchase of DigiMonks falls within that same category. Walter van de Wege, CEO of Happy Horizon states: “We have had our own smart data club for quite some time now and therefore see the customer needs and the opportunities to grow every day. That is why we wanted to take another big step in this area. We were looking for a party with a smart and practical character. A fresh club that fits our results-driven culture. We found that party in DigiMonks.”

Erik Smidt - Match Plan

Find out more about Match Plan's services?

Contact drs. Erik Smidt RV About drs. Erik Smidt RV