Happy Horizon expands in Amsterdam with the acquisition of Nochii Online Marketing
Digital agency Nochii Online Marketing joins Happy Horizon Group. The takeover fits within the active buy and build strategy of the agency group and strengthens both its position in the Randstad and its online marketing services offering. Since December 2020, Nochii has officially been part of Happy Horizon.
Full-service online marketing agency
Nochii is a leading agency serving clients from strategy to execution. Their services include online marketing strategy, traffic, data & analysis, and conversion optimization. The agency recently celebrated its 10th anniversary and is one of the strongest players in the market. Nochii works for clients such as Yacht, 24Kitchen, Charlie Temple, USG People, Goliath, Denham, Maandag, Libris, and Q-Dance.
Maarten de Graad, managing director of Nochii, explains the choice to join: “Market consolidation is in full swing, and collaboration is essential for continued growth and expansion. At Happy Horizon, we found the right combination of culture, ambition, and professionalism. This enables us to continue growing and serve our clients even better.”
Growth ambition and regional impact
Happy Horizon is a group of specialized agencies in marketing, communications, and technology. The organization currently has nearly 235 digital specialists, spread across locations in Eindhoven, Amsterdam, Apeldoorn, Nistelrode, and Berlin. Through an active buy-and-build strategy, the group is continuously strengthening its presence with companies that bring complementary expertise and clients. CEO Walter van de Wege: “"With the acquisition of Nochii, we're not only adding a strong client portfolio, but also a team of talented specialists that perfectly aligns with our ambitions. We're seeing excellent results, particularly in Amsterdam, and Nochii gives us additional leverage there."”
The expansion contributes to Happy Horizon's ambition to be among the top 5 independent Dutch digital marketing groups within three years. “We have a strong team, a broad customer base, and good regional coverage. With our combination of data, strategy, creative, online marketing, and development, we optimally respond to customer needs.” according to Walter van de Wege.
Match Plan as a permanent acquisition advisor
Match Plan acted as the designated acquisition advisor to Happy Horizon and also guided this process from start to finish. Erik Smidt, Rens Knevels, and Yvo Bruin were involved in the transaction on behalf of Match Plan.
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