Sition joins forces with Strix and DELTA Equity Partners
Sition, an e-commerce specialist from 's-Hertogenbosch with over 30 specialists, is entering into a strategic partnership with digital commerce agency Strix and investment firm DELTA Equity Partners. Together, they aim to become Europe's leading digital commerce agency.
About Sition
Since its founding in 2000, Sition has focused on developing and implementing online stores, web applications, and complex system integrations. Founders Michel Doens and Dennis Bottram recognized the growth potential in the market and successfully developed Sition into an expert in leading e-commerce solutions. With a strong focus on technical expertise and customized solutions, the company supports companies in their digital transformation and growth. Sition provides comprehensive services in design, implementation, integration, and optimization, building solutions based on leading e-commerce platforms such as Shopware and Shopify Plus.
After a successful period of growth and innovation, Sition has decided to take the next step. In collaboration with Match Plan, the search for a strategic partner has begun, with the goal of further strengthening its market position and capitalizing on new growth opportunities.
Michel Doens on the collaboration with Match Plan: “We had a great time working with Rens' team. In such a process it is very important to work with the right partner. Because they guided us step by step By guiding the process and providing the right information, we were able to make the right choices every time.”
Ambitious partnership
This combination was ultimately found in Strix and DELTA Equity Partners. With this partnership, the companies are taking a new step in growth and innovation, while maintaining their respective identities and corporate cultures. Strix, with offices in Utrecht, Frankfurt, and Kraków and over 200 specialists, brings extensive expertise in digital commerce. DELTA Equity Partners supports the ambition to jointly create the leading e-commerce agency.
While many agencies position themselves as full-service agencies, the new combination has opted for a strong focus on technical development and integration. With expertise in e-commerce platforms, online marketing, and advanced system integrations, they are building a player that helps companies with digital transformation and online success.
Match Plan as a strategic advisor
The Match Plan deal team, consisting of Rens Knevels, Noa Kweekel and Matthias Duijzer, guided Sition throughout the entire sales process. From strategic positioning and approaching potential parties to negotiations, due diligence and the final transaction – Match Plan expertly guided the process and ensured a successful deal.
Rens Knevels, Director at Match Plan: “The digital agency sector has been undergoing a wave of consolidation in recent years. While many players are focusing on a one-stop-shop model, the need for high-quality specialists in technical development remains high.”
Deal team:
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