Blue Shark sells shares to Indicia for digital amplification
Blue Shark, a specialist in digital advertising, has partially sold its shares sold to Indicia, a leading digital marketing agency based in Tilburg. This transaction is part of Indicia's ambitious growth strategy, which recently completed three acquisitions, including Swaans and Tailor iT, further expanding its services. The acquisition of Blue Shark strengthens Indicia's digital advertising capabilities and allows the company to offer its clients even more comprehensive solutions.
Growth and expansion of the range of services
The acquisition of Blue Shark offers Indicia a strong strategic addition to the digital advertising space, with a focus on paid advertising through platforms like Google, Facebook, and TikTok, as well as in SEO and email marketing. This acquisition expands Indicia's ability to provide high-quality advertising solutions, further positioning the company as a key player in the digital marketing sector.
With Blue Shark in its portfolio, Indicia can now even better support its clients in developing targeted online advertising campaigns, further strengthening and optimizing their digital presence. Blue Shark's expertise in paid advertising across platforms like Google, Facebook, and TikTok enables Indicia to create more personalized and effective campaigns. This increases customer visibility and reach, resulting in higher conversion rates and a better return on digital marketing investments.
Expanding digital marketing capabilities
Indicia has positioned itself as an expert in digital marketing and data analysis. With a team of over 125 employees, Indicia offers customized services in branding, online marketing, data analysis, and performance marketing. The company's ambition is to help companies grow in the digital world, focusing on providing innovative solutions that meet the specific needs of its clients.
With the recent acquisitions of Blue Shark, Swaans, and Tailor iT, Indicia is strengthening its competitive position and enhancing its digital marketing capabilities. These acquisitions contribute to Indicia's strategic growth and enable the company to offer its clients a broader range of digital services. By combining expertise in online advertising, branding, and technology, Indicia can now offer fully integrated marketing solutions. This allows the company to create more effective campaigns that address specific client needs, leading to a more holistic approach to digital marketing.
Collaboration with multiple acquisitions
Match Plan has guided the shareholders of Blue Shark throughout the entire sales process, from the drafting of the information memorandum and selecting potential buyers to conducting negotiations and coordinating the due diligence. The Match Plan team successfully coordinated the transaction from start to finish, including the notarial transfer procedures, ensuring an efficient and seamless acquisition. This transaction is the latest in a series of acquisitions that Match Plan has managed in recent years, with whom we have built a long-term partnership and proven expertise in supporting our clients' growth ambitions.
Match Plan's guidance, led by Lucas Troelstra and Noa Kweekel, ensured a smooth transaction and effectively represented the interests of both buyer and seller. We congratulate both Indicia and Blue Shark on this important step and wish them much success in their continued collaboration and growth.
Deal team:
Related services
No obligation Advice
Over 30 years of experience
Please feel free to contact us
advisors for an introduction.
✔ Business sale
✔ Company takeover
✔ Acquisition financing
✔ Independent assessment