Marketing agency Increase forms the European Performance Marketing Group
Increase has taken a significant step in its growth by partnering with investor NewPort Capital and three prominent agencies: OrangeValley, MvH Media, and AdResults. Together, they form the European Performance Marketing Group, with the ambition to become the leading player in data and performance marketing in the European market.
Strong growth through collaboration
Increase has further strengthened its market position through integration with other major digital players. The agency, known for its expertise in digital marketing, lead generation, and e-commerce, has proven itself for years as a reliable partner for national and international companies seeking results-driven SEO and SEA campaigns. With a focus on data, technology, and innovation, Increase has already demonstrated its success in e-commerce, lead generation, and branding.
Martijn van Dijk, founder of Increase, says: “The Match Plan team provided excellent support throughout a lengthy and complex process. Their strategic advice and structured approach helped us make difficult decisions. Communication was clear, and their flexibility throughout the various stages of the process was crucial.”
Partner for growth and innovation
NewPort Capital focuses on medium-sized companies in the Netherlands with proven growth potential. Its focus is on sectors such as ICT, food, packaging, manufacturing, and financial services. NewPort works closely with entrepreneurial management teams to achieve both organic and acquisition-based growth. The investment in Increase is an important step in the further expansion of its portfolio.
European ambitions
The creation of the European Performance Marketing Group marks a significant step toward expanding collaboration in the international market. The combined expertise of Increase, OrangeValley, MvH Media, and AdResults enables the group to offer its services on a larger scale, with a particular focus on the growing demand for data-driven marketing solutions in Europe.
By joining forces, the group has the potential to further expand existing markets and enter new regions. The shared ambition is to serve customers in various European countries even more effectively and position itself as the market leader in digital marketing for the future.
Match Plan as a strategic partner
During the entire sales process Match Plan has intensively supported Increase's shareholders. From drafting the declaration of intent and the book research Match Plan supported Increase throughout the negotiation of the final transaction documents and the closing at the notary to ensure a smooth process.
The Match Plan deal team, consisting of Rens Knevels, Yvo Bruin, Domino Karamat and Matthias Duijzer, used their expertise and experience to achieve a successful outcome.
“Also on personal
”Match Plan really helped us a lot so that we could make the right choice.”
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