Bitfactory joins NOBEARS Group
Bitfactory, a Rotterdam-based digital agency with over 50 experts specializing in custom B2B platforms, e-commerce, high-end software, apps, and innovative AI solutions, is joining the NOBEARS Group. This acquisition enables Bitfactory to continue its growth path together with a strategic partner.
Match Plan has the three shareholders of Bitfactory during the sales process advised. Two of the three shareholders will remain actively involved in the NOBEARS Group. The third shareholder will gradually phase out his activities.
Bitfactory – Digital agency in Rotterdam
Bitfactory specializes in custom B2B platforms, e-commerce, high-end software, apps, and innovative AI solutions. Based in Rotterdam, Bitfactory works for ambitious brands and develops smart, scalable digital products that strengthen companies and achieve sustainable growth.
With clients such as Tony's Chocolonely, Facilicom, Fraikin, and Lyreco, Bitfactory works for leading clients. The agency also distinguishes itself by working with advanced technologies such as Kubernetes-based cloud hosting, custom software development (Laravel), and innovative AI solutions that give companies an edge in a rapidly changing market.
NOBEARS helps its clients develop growth strategies, brand development, digital transformation, platform development, and performance marketing. Bitfactory's expertise strengthens the group's multidisciplinary approach, allowing all clients to benefit from an even better combination of strategic advice and technical expertise.
NOBEARS Group – Strategic growth step
The NOBEARS Group, backed by investment firm Synergia Capital Partners, specializes in digital solutions for e-commerce and business optimization. The group helps companies with their digital transformation through innovative technologies and customer-focused solutions.
With this acquisition, NOBEARS further expands its activities and grows its team to over 170 specialists. As a result, NOBEARS now also has a branch in Rotterdam, in addition to its existing offices in Heusden, 's-Hertogenbosch, Amersfoort, and Utrecht. The partnership enables NOBEARS to even better support clients in realizing growth strategies, brand development, digital transformation, process optimization, and performance marketing. This fully aligns with NOBEARS's proposition: Accelerate Ambitions.
Collaboration with Match Plan
The initial exploratory discussions between Bitfactory and NOBEARS began over four years ago. There was an immediate connection between the two companies in terms of culture and vision. After years of close contact, this was the right time for both parties to seriously discuss a shared future. Match Plan guided Bitfactory's shareholders through this process, leading to a transaction.
Rens Knevels, Director at Match Plan, on the transaction: “It's wonderful to see that there's a good connection in terms of culture and vision, and that everyone has confidence in a successful collaboration. It's also great to see that, four years after the initial conversation, this has resulted in what we hope will be a successful collaboration for everyone involved.
The Match Plan deal team, consisting of Rens Knevels, Lucas Troelstra, Matthias Duijzer, and Floris Stevelmans, was involved in guiding this process. We are pleased to have played a role in this process. We congratulate everyone involved and wish them every success for the future.
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