Sports marketing agency Goalden joins Newww Media Group
Goalden, a leading sports marketing company, is joining Newww Media Group. The company, founded by former top hockey players Billy Bakker, Mirco Pruyser, and Daan Ros, specializes in connecting brands with the sports world. takeover Both parties are joining forces to connect brands even more strongly with the sports world.
Founders with unique sports experience
What makes Goalden special is the experience and expertise of its founders, who hail from the elite of the sports world. Billy Bakker, Mirco Pruyser, and Daan Ros, all former top athletes, have combined their passion for sports with their marketing expertise to become a successful player in sports marketing. Their vision and network in the sports industry are the core of Goalden's success.
“It's wonderful to see how we strengthen each other.” according to Marten Post, founder of Newww Media Group. “"With Goalden, we're not only bringing in sports marketing expertise, but also three driven entrepreneurs who know what it takes to perform at the highest level. That fits perfectly with our DNA."”
New opportunities for growth
The acquisition by Newww Media Group offers Goalden the opportunity to realize its growth ambitions within a broader network of digital marketing services. Newww Media Group, known for brands like Iclicks and Traffic Today, will strengthen and further expand Goalden's sports marketing department.
Billy Bakker, Managing Partner at Goalden: “The rapid coordination of details in various agreements builds trust and is the key to strong collaboration. Match Plan's expertise has allowed us to focus largely on day-to-day matters.
The role of Match Plan
Match Plan provided specific advice on the legal part of the transaction and was involved in the negotiation of the Letter of Intent (LOI), shareholders' agreement, purchase agreement, and final notarial closing. The deal team, consisting of Rens Knevels, Lucas Troelstra, Sven Aaldering, and Matthias Duijzer, ensured a smooth process.
Matthias Duijzer, Lawyer at Match Plan: “We found the collaboration with Goalden's founders to be exceptionally pleasant. The direct and open communication with Billy ensured a smooth and efficient sales process that proceeded almost effortlessly. We look back on this transaction with great pleasure and wish the Goalden team, together with Newww Media Group, every success in realizing their shared ambitions.”
The sale van Goalden marks a significant step in Newww Media Group's expansion into the sports marketing sector and offers the company new opportunities for growth and innovation in the coming years.
“"The expertise Match Plan has enabled us to largely focus on our day-to-day business.”
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