Wij Zijn MEO joins Bonum Group for international growth acceleration
Wij Zijn MEO, a full-service digital agency with a strong social mission, has been acquired by the French Bonum Group. With this step, the organization gains access to an international network, additional knowledge, and AI expertise, while the entrepreneurial culture and social vision are preserved. Match Plan advised the shareholders throughout the entire process. sales process.
Full-service digital agency with social impact
Wij Zijn MEO is a full-service digital agency that supports organizations in the areas of web design, content creation, back-office processes, and AI optimization. With the slogan 'Making an impact together,' the organization distinguishes itself not only through its creative and digital expertise but also through its social mission. For instance, Wij Zijn MEO provides employment to people facing barriers to employment and demonstrates that commercial success and social impact can go hand in hand perfectly.
After a period of successful growth, the ambition arose to take the next step. To further accelerate this growth, shareholders Joost and Max van der Burght sought a strategic partner who could not only offer complementary knowledge and international clout, but, above all, share the same mission, vision, and corporate culture.
Bonum Group chooses the Netherlands as its next growth market
That partner was found in the French Bonum Group, supported by investment company Florac. Bonum is building a European group of digital agencies that, like Wij Zijn MEO, have a clear social mission. For Bonum, Wij Zijn MEO forms the ideal platform to enter the Dutch market.
Through this merger, both organizations benefit from international knowledge exchange, a broader network, complementary AI expertise, and further scaling. At the same time, current shareholders Joost and Max van der Burght will remain active within the organization to jointly guide the next growth phase.
International transaction with multiple stakeholders
The sales process had an international character and brought together various interests. In addition to the shareholders of Wij Zijn MEO, the family office Festina Lente, Bonum Group, and investment company Florac were also closely involved in the process.
An important part of the process was finding the right strategic and cultural match. It was precisely that shared mission and vision that ultimately formed the basis for a successful collaboration and a future-proof transaction. The family office behind Wij Zijn MEO, Festina Lente, has sold its stake.
Guidance through Match Plan
Match Plan guided the shareholders of Wij Zijn MEO throughout the entire sales process, from preparation and positioning to negotiations and the successful completion of the transaction.
“Wij Zijn MEO has found the perfect partner in Bonum Group to enter the next growth phase. The strong cultural fit and shared social vision form an excellent basis to continue building an international organization together, while preserving the identity and mission of Wij Zijn MEO.” says Phil van Mulken, Senior Consultant M&A.
The Match Plan deal team consisted of Rens Knevels, Phil van Mulken, and Mark van Brecht.
Deal team:
Related services
No obligation Advice
Over 30 years of experience
Please feel free to contact us
advisors for an introduction.
✔ Business sale
✔ Company takeover
✔ Acquisition financing
✔ Independent assessment