8 The Agency and Amsterdam Fashion Week take the next step by joining Eager
Creative agency 8 The Agency and fashion platform Amsterdam Fashion Week are joining Eager. The affiliation offers room to grow further and forge new collaborations within fashion, beauty, and lifestyle. Match Plan guided Danie Bles and Lisanne van Egmond of 8 The Agency and Amsterdam Fashion Week in the sale to Eager.
Creativity and brand experience as the foundation
8 The Agency helps brands with branding, creative concepts, events, product launches, and brand activations. Through a personal approach, the team translates brand stories into campaigns and experiences that connect brands and their target audience.
Through its affiliation with Eager, founded by Marten Post, 8 The Agency gains access to additional knowledge, expertise, and a broader network. Within the group, opportunities arise to connect brand development and activations with PR, influencer marketing, and performance marketing, among others. The agency will continue to operate independently and retain its own identity, creative approach, and entrepreneurial spirit.
Continue growing while preserving our own identity
The collaboration offers opportunities to broaden the services of 8 The Agency while simultaneously maintaining the boutique style and personal approach upon which the agency is built.
“Over the past six years, I have built 8 The Agency with tremendous passion and an amazing team.” says Bles. “I am proud of what we have built together and feel that we are ready for the next phase. What appeals to me in Marten’s vision is that every agency retains its own authenticity and strength, while simultaneously benefiting from each other’s knowledge, expertise, and network. That aligns perfectly with how I want to do business: continue growing without losing our boutique style, creativity, and personal approach.”
New growth opportunities for Amsterdam Fashion Week
Amsterdam Fashion Week is also being linked to Eager. They have further expanded the fashion platform in recent years and built an extensive network of brands, designers, and partners. The affiliation offers opportunities to strengthen this position and increase international reach.
“Amsterdam Fashion Week is a special platform for the Dutch fashion world and for Amsterdam,” says Post. “Danie and Lisanne have created something truly wonderful there. Moreover, the ambitions of Amsterdam Fashion Week align well with Eager’s international growth strategy. With the expertise and network within the group, we see ample opportunities to further develop the platform, support brands even better, and expand international reach.”
Guidance through Match Plan
Match Plan guided Danie Bles and Lisanne van Egmond throughout the entire sales process of 8 The Agency and Amsterdam Fashion Week: from drafting the sales documentation and conducting negotiations to guiding the book research and the completion of the transaction. Match Plan also handled the entire legal assistance.
“Danie and Lisanne have built two distinctive companies through their entrepreneurship and creativity. This step offers great opportunities to build upon that, while maintaining entrepreneurship and room for creativity.” says Lucas Troelstra, Manager at Match Plan.
The Match Plan deal team consisted of Lucas Troelstra, Rowin van Dieren, Sven Aaldering, and Matthias Duijzer.
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