Happy Horizon strengthens its B2B marketing position with the acquisition of WINNRS
Full-service B2B marketing agency WINNRS joins Happy Horizon Group. The takeover fits within the buy and build strategy of the group and strengthens Happy Horizon's position in the field of lead generation and digital strategies for the business market.
Digital marketing expertise for B2B companies
WINNRS specializes in developing and implementing digital marketing strategies for B2B companies. The agency helps organizations, from SMEs to multinationals, achieve effective lead generation through innovative campaigns and data-driven optimization. With a proven approach and an international client base, WINNRS has become a valuable player in the business online marketing landscape.
Office group with specialist strength
Happy Horizon is a national agency group consisting of more than twenty specialized agencies in strategy, creative, technology, and marketing. Through an active buy-and-build strategy, the group continuously strengthens its presence with companies that bring complementary expertise and clients. The addition of WINNRS aligns seamlessly with this strategy and offers new opportunities within the B2B segment.
Match Plan as a permanent acquisition advisor
Match Plan acted as Happy Horizon's designated M&A advisor for this transaction. The team guided the entire process: from determining the acquisition strategy and selecting and approaching suitable candidates, to the valuation, negotiations and drawing up contracts. Also the due diligence investigation and the final closing were carefully supervised. Erik Smidt, Rens Knevels, and Yvo Bruin were involved in the deal on behalf of Match Plan.
Deal team:
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