Stegman brings AVerest Capital on board to accelerate further development
Stegman, a leading platform in employee rewards and gift packages, has a majority stake sold to investment company AVerest Capital. The addition of AVerest offers Stegman the opportunity to accelerate growth, both organically and through a buy and build strategy. The current management, consisting of Eveline and Jerry Bakker, will remain actively involved in the company and will work closely with AVerest on the next phase of growth.
From Christmas package to online rewards platform
Stegman was founded almost 30 years ago by Irene Stegman and has since grown into an innovative player in the field of employee rewards. With its platform "Personal Note," the company was one of the first in the Netherlands to introduce an online gift selection concept. Based in Schagen, Stegman now serves a wide range of clients in the corporate sector, foundations, and institutions. By focusing on digitalization and flexibility, the focus is increasingly shifting to rewarding employees year-round.
“"Stegman has built a rock-solid reputation with its customers. This is reflected in the loyalty and repeat business. It's up to us, as a committed investor, to work with Jerry, Eveline, and the Stegman team to maintain this position and further expand the company."”, says Albert Koops, managing partner of AVerest Capital
Accelerate with a strategic partner
The partnership with AVerest Capital enables Stegman to further expand its distribution channels and tap into new markets. AVerest brings knowledge and experience in online growth, marketing, and strategic expansion.
“"We've gotten to know the company, the entrepreneurs, and the market well over the past few months. Based on AVerest and our experience in online growth and tapping into new markets, we see many opportunities to support Stegman in its growth ambitions."”, says Vincent Pieterson, managing partner at AVerest Capital.
“Nearly 30 years ago, shortly after Stegman was founded, I started building the company with my mother. I'm very proud of the company as it stands today and I'm confident that, together with our team and the AVerest team, we're taking the right step in the further growth and professionalization of this wonderful company.”, says Eveline Bakker, director and co-founder of Stegman.
Jerry Bakker, director of Stegman, adds: “"We've made some excellent choices with Stegman by responding early to new developments. I look forward to actively contributing to Stegman's further growth and development with AVerest's help."”
Role of Match Plan
Match Plan acted as advisor to Stegman's shareholders and guided the entire sales process. This included the company valuation, approaching suitable investors, conducting negotiations and drawing up the letter of intent. In addition, Match Plan coordinated the due diligence process and the completion of the transaction documentation.
The deal team consisted of Erik Smidt, Hans van de Pas, Reg Schreurs, and Phil van Mulken. Match Plan congratulates both Stegman and AVerest Capital on this strategic partnership and wishes them much success in the further expansion of the company.
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