100procent joins forces with United Playgrounds for accelerated growth
Marketing technology specialist 100procent (formerly 100%EMAIL and 100%driven) is becoming part of United Playgrounds, a new digital solutions group established by Standard Investment and the founders of companies such as LiveWall and Wave. With this transaction, 100procent is taking the next step in its ambition to become a leading player in marketing technology. Match Plan advised the founders Rick de Wit, Marc Borgers, and Michael Straathof on both the acquisition and the transaction. sale as the reinvestment in United Playgrounds.
Marketing automation as a specialism
Since its founding in 2015, 100procent has become a trusted name in email marketing and marketing automation. As an extension of marketing departments, the agency transforms data into targeted, effective customer communications. By joining United Playgrounds, a collective of entrepreneurial digital agencies, 100procent gains access to additional expertise, economies of scale, and new growth opportunities.
Bundling of forces
United Playgrounds brings together market leaders in technology, creative, and marketing under one umbrella. The group develops end-to-end digital products, campaigns, and business solutions and aims to further strengthen its position in the coming years through targeted acquisitions. This offers 100% of the potential to accelerate its ambition to become the market leader in its specialty.
Match Plan guides sales
Match Plan guided the entire process: from negotiations to the due diligence investigation, the contract formation, and the entrepreneurs' reinvestment in the group. The deal team consisted of Hans van de Pas, Yvo Bruin, and Rens Knevels. They worked closely with the entrepreneurs to ensure a smooth and structured process. Match Plan congratulates 100procent and United Playgrounds on this promising partnership and looks back on a pleasant and successful collaboration.
Deal team:
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✔ Business sale
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