WUA founder sells shareholding for new entrepreneurial venture
Klaas Kroezen, co-founder of WUA, has sold his stake in the digital customer experience specialist. After fourteen years of entrepreneurship, he has chosen a new chapter in his career. To guide the sale he turned to Match Plan.
Digital customer experience as a competitive advantage
WUA helps organizations become and remain digital market leaders. Using Digital CX Benchmarking and user research, the company provides insight into customer browsing and purchasing behavior across smartphones, tablets, and desktops. The Digital CX Platform makes website and app performance measurable and comparable with competitors, with the goal of improving customer experiences and increasing conversion rates. Clients include Bol.com, KLM, and other leading organizations focused on optimal digital performance.
With a proven international research methodology and a benchmark that now includes over 50,000 websites and apps, WUA offers organizations concrete insight, focus, and action points. This allows teams to focus on improving the digital customer journey and increasing conversion.
New step in entrepreneurship
After more than a decade of entrepreneurship, Klaas Kroezen has transferred his shares to focus on new business opportunities. This transfer marks a significant moment in WUA's continued growth and development as a specialist in digital customer experience.
The role of Match Plan
Match Plan advised Klaas Kroezen throughout the entire sales process. Rens Knevels guided the process, from the initial discussions and negotiations to the closing of the transaction. Thanks to a structured approach and close collaboration, the process was completed smoothly.
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