Strategic internet agency Betawerk joins Indicia
Betawerk, specializing in digital projects using Drupal technology and located at the Brightlands Smart Services Campus in Heerlen, is joining Indicia, the fast-growing tech, data, and AI network backed by investment firm Capital A. This makes Betawerk part of a leading digital network driven by strategy, creativity, and technology.
Expertise in Drupal
Founded by brothers Martijn and Ivo Hermans, Betawerk, a Drupal technology specialist, has grown into an award-winning partner for complex digital challenges within government, healthcare, education, and science. Indicia, with over 200 digital professionals across the Netherlands, brings scale, tools, and international experience. Together, they form a unique full-service agency for both public and private clients.
Carlo Korssen, CEO of Indicia: “The technological fit is clear: both agencies have a strong Drupal proposition, work on innovative projects, and have years of experience serving both the public and private sectors. With Indicia's AI Lab, we're also bringing new technical strength to Betawerk's projects.”
Acceleration of innovation
By collaborating, Betawerk and Indicia accelerate innovation and share specialized knowledge, while both organizations strengthen their market positions. Martijn and Ivo Hermans will remain actively involved with Betawerk to realize further growth together.
“The digital world is changing rapidly. We noticed that, as an independent agency, we were increasingly faced with choices: do we continue to do everything ourselves, or do we find a strong partner to grow together? Indicia's vision, culture, and ambition align perfectly with who we are.” according to Martijn Hermans, CEO and founder of Betawerk.
“"For us, it's all about what we can offer our customers and colleagues. By joining Indicia, we're increasing our impact, gaining access to more specialized knowledge, and enabling us to innovate faster."” adds Ivo Hermans, COO and founder.
Role of Match Plan
Match Plan guided Betawerk during the sales process, from the negotiations to the due diligence investigation and the contract documentation. The deal team, consisting of Yvo Bruin, Rens Knevels, Mark van Brecht, Matthias Duijzer, and Tim Struijs, was closely involved in every phase of the transaction.
“It was inspiring to guide this process in the south of the Netherlands, where the shared culture and open communication were central. We would like to congratulate Betawerk and Indicia on this new step and wish them much success in the future.” according to Yvo Bruin, Senior Consultant at Match Plan.
Related services
No obligation Advice
Over 30 years of experience
Please feel free to contact us
advisors for an introduction.
✔ Business sale
✔ Company takeover
✔ Acquisition financing
✔ Independent assessment