Happy Horizon expands data specialization with acquisition of DigiMonks
Data specialist DigiMonks joins Happy Horizon Group. The takeover fits within the buy and build strategy from Happy Horizon and strengthens its capacity in smart data processing for marketing and business processes.
Smart data solutions with impact
DigiMonks has been active since 2014 in developing software and solutions for processing and applying data in digital environments. From its offices in Eindhoven and Amsterdam, the agency supports leading clients such as Achmea, Eneco, and Jumbo Golfwereld. The combination of technical expertise, flexibility, and a pragmatic approach makes DigiMonks a valuable addition to Happy Horizon's portfolio.
Data-driven growth ambition
Happy Horizon is a nationwide agency group with more than twenty specialized labels in strategy, creation, technology, and marketing. From locations including Eindhoven, Amsterdam, and Berlin, over 200 professionals work on achieving measurable results for more than 600 clients. The acquisition of DigiMonks aligns with the broader strategy to grow in data-driven services.
“We have had our own smart data team for quite some time, and as a result, we see customer needs and opportunities to grow every day. That is why we wanted to take another significant step in this area. We were looking for a partner with a smart and practical character. A fresh team that fits our results-driven culture. We have found that partner in DigiMonks.” according to Walter van de Wege, CEO of Happy Horizon.
Match Plan as a permanent acquisition advisor
Match Plan also acted as the permanent acquisition advisor to Happy Horizon in this transaction. The team guided the entire acquisition process, from strategic advice and valuation until Letter of Intent (LOI), book research and contract formation. In addition, Match Plan previously conducted an extensive valuation out of the individual labels within the group. Erik Smidt, Rens Knevels, and Reg Schreurs were involved in the deal on behalf of Match Plan.
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