Match Plan supports Happy Horizon in successful buy and build strategy
The Happy Horizon Group, a leading group of marketing agencies, has achieved impressive growth since 2012, both organically and through a series of successful acquisitions via a buy and build strategy. From an agency with 35 employees, the group has grown into an organization with 12 companies spread across offices in Amsterdam, Apeldoorn, Eindhoven, Nistelrode, and Berlin, with a total of approximately 220 employees. Match Plan has guided the Happy Horizon Group through all its acquisitions and played a crucial role in successfully achieving this growth.
Focus on strategic growth through acquisitions
The Happy Horizon Group has expanded its portfolio through several strategic acquisitions, including Yellow-Online (2015), Juice (2016), Robert en Rademaker (2016), Invest Online (2018), Een Media Groep (10% stake, 2019), DigiMonks (2019), LEQUAL (2019), WINNRS (2020), Nochii (2021), and WWAV (2021). These acquisitions not only contributed to the group's growth but also strengthened its position as a leading player in the marketing industry. Match Plan assisted Happy Horizon in guiding these acquisitions, with a focus on realizing valuable strategic synergies between the acquired companies and the existing companies within the group.
Walter van de Wege, CEO of the Happy Horizon Group, says: “Match Plan has guided us through several acquisitions. Match Plan also valued the six separate entities that previously formed the foundation of the Happy Horizon Group. Match Plan is a flexible, no-nonsense organization that, through decisive action, can achieve progress in a complex acquisition process in a short time.” Thanks to Match Plan's expertise in guiding these acquisitions, the Happy Horizon Group has been able to successfully continue its ambitious growth strategy.
Growth Opportunities for the Happy Horizon
With the successful integration of several companies and the strengthening of its market position, the Happy Horizon Group continues to focus on further expansion. The group has laid a solid foundation for future growth, both nationally and internationally. Through acquisitions in recent years, the group has not only expanded its service offerings but also increased its geographic presence, with offices in the Netherlands and Germany. The next step in the strategy is to further strengthen its competitive position through targeted acquisitions and capitalize on new technological innovations that continue to transform the marketing sector.
With the experience and knowledge the Happy Horizon Group has built up, it continues to develop as a dynamic player in the marketing industry. Together with Match Plan, the group looks forward to identifying new strategic opportunities that will further accelerate its growth path. This approach allows the Happy Horizon Group to continue to differentiate itself in the market and offer its clients a wide range of innovative marketing solutions.
A long-standing collaboration with Match Plan
Match Plan has proven to be a reliable and strategic partner for the Happy Horizon Group. Its hands-on approach and in-depth knowledge of the acquisition market have enabled Happy Horizon to achieve its ambitious growth goals. Match Plan's guidance through these complex acquisition processes has laid the foundation for the Happy Horizon Group's success, and both parties look forward to the next phase of growth and collaboration.
“The long-standing collaboration with the Happy Horizon Group is a wonderful example of how a well-executed buy-and-build strategy can contribute to sustainable growth.” says Hans van de Pas, Partner at Match Plan. “We are proud to have guided them through these successful acquisitions and look forward to further collaboration and expanding their impressive portfolio in the future.”
“The power of Match Plan is that they 100% ”We will stand behind you and do everything we can to get you a good deal.”
Deal team:
Related services
No obligation Advice
Over 30 years of experience
Please feel free to contact us
advisors for an introduction.
✔ Business sale
✔ Company takeover
✔ Acquisition financing
✔ Independent assessment