The Fairytale Forest is taking a new step in its future with the sale to Partou
After more than 20 years of passionate and dedicated business, the owners of Het Sprookjesbos are transferring their business to Partou. In this acquisition partner, they found a partner that respects and upholds the values of Het Sprookjesbos, while creating new opportunities for further development. The acquisition marks a new phase for employees, parents, and children, with Partou applying its expertise to strengthen the childcare facilities. Match Plan provided full support throughout the entire process. sales process and played a key role in the successful completion of the transaction.
Reliable and high-quality childcare
Since its founding in 2002, Het Sprookjesbos has built a strong reputation in Den Bosch and Berghem. The organization offers daycare and after-school care (BSO) and distinguishes itself through familiar faces, a warm atmosphere, and high quality standards.
With 64 daycare places and 22 after-school care places in 's-Hertogenbosch, and 16 daycare places and 22 after-school care places in Berghem, Het Sprookjesbos has a stable position in the region. Parents appreciate the daycare for its pedagogical approach, ample outdoor play facilities, and flexible opening hours, which contribute to a safe and familiar environment for children.
Strategic expansion for Partou
With this acquisition, Partou, the largest childcare organization in the Netherlands, strengthens its presence in the Den Bosch region. With 700 locations and nearly 40 years of experience, Partou offers a wide range of childcare services, focused on a safe, inclusive, and development-focused environment.
By adding Het Sprookjesbos to its network, Partou not only expands its geographic coverage but also benefits from Het Sprookjesbos's strong pedagogical foundation and experienced staff. This ensures continuity and new opportunities for further growth and innovation within the childcare sector.
Building the future together
Joining forces with Partou offers opportunities for collaboration, knowledge sharing, and pedagogical innovation. Both organizations share a strong vision for child development and support, ensuring an optimal childcare experience by joining forces.
For parents and staff, the acquisition means a stable and future-proof organization, while Het Sprookjesbos gains access to Partou's resources and expertise. This ensures the daycare remains not only reliable and trusted, but also agile and future-proof.
Match Plan guides successful sales
Match Plan played a key role in the sale process of Het Sprookjesbos and supported the shareholders throughout the entire process. This included drawing up a information memorandum, conducting introductory meetings with interested buyers and analyzing and supervising bids. Match Plan also conducted negotiations and advised on the letter of intent and coordinated the due diligence investigation, after which the final negotiations towards closing were successfully completed.
The transaction was led by Arno Dielesen, Niels Ansems, Matthias Duijzer, and Reg Schreurs. Thanks to Match Plan's expertise, the sale was completed smoothly and professionally, enabling Het Sprookjesbos to realize its vision for the future and further strengthening Partou's strategic position.
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