Indicia expands its service portfolio with the acquisition of digital agency PEP
Indicia, a specialist in data-driven technology and digital solutions, has acquired online marketing and content specialist PEP Business Creators. With this strategic expansion, Indicia strengthens its position as a full-service digital agency and adds additional expertise in content creation, video, photography, and graphic design. takeover PEP fits seamlessly with Indicia's ambition to grow at the intersection of data, technology and marketing.
Growth through data, technology and creation
Indicia has been actively unlocking data from diverse systems for years and applying it through smart online applications, such as dashboards, portals, apps, and websites. The company works for clients such as Achmea, the Ministry of Finance, and Versplatform, and also serves 90% in the Dutch fashion market. Indicia also supports organizations such as Zekur, DMG, Superunie, and AWVN in online marketing. The acquisition of PEP significantly boosts this service and expands the existing marketing team with additional creative capabilities.
Long-term cooperation
The acquisition of PEP is part of a broader buy and build strategy From Indicia. In collaboration with Match Plan, Indicia has completed several targeted acquisitions in recent years to strengthen its position as an innovative technology and data partner. This acquisition also demonstrates the power of a focused strategy, supported by the right expertise.
“Match Plan has assisted us throughout the entire acquisition process to our complete satisfaction.”, says Carlo Korssen (CEO Indicia). “Match Plan was a valuable sparring partner, both in the areas of valuation, bidding and due diligence research, as well as in attracting financing and drafting and negotiating the transaction documentation in the lead.”
Match Plan as advisor in the transaction
Match Plan acted as advisor to Indicia during the entire takeover process. valuation, bidding strategy and due diligence to attract financing and preparing the transaction documentation. The Match Plan team, consisting of Erik Smidt, Leon Koorevaar, Yvo Bruin, and Matthias Duijzer, supported Indicia throughout the entire process.
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