Jacques' Kruidenboter opts for continuity with sale to CONO Cheesemakers
With the sale The transfer of Jacques' Kruidenboter to CONO Cheesemakers marks the beginning of a new phase for the Den Helder-based company. After more than 45 years of entrepreneurship, owner Wim van der Linde is handing over the reins. The transaction secures the future of the approximately 30 employees and gives the company the opportunity to grow further within a stronger structure.
More than 45 years of taste and continuity
Jacques' Kruidenboter specializes in herb butter, white cheese products, and meal seasonings. For decades, the company has supplied supermarket chains, food service providers, and the food industry, both domestically and internationally. Under the leadership of Wim van der Linde, it has grown into a leading player in the category. As Wim approaches retirement, CONO Cheesemakers has found a natural successor who understands the company's values and will ensure continuity for customers and partners.
Wim van der Linde, owner of Jacques' Herb Butter: “After years of dedication, we were looking for a partner who understood our values and could take our company to the next level. CONO Cheesemakers feels like a natural successor. Our people, our customers, and our partners are in good hands.”
Strengthening the position in the dairy category
CONO Cheesemakers, a cooperative of 390 dairy farmers and 225 cheesemakers, is known for its premium cheese brands and strong position in the Dutch dairy market. With the addition of Jacques' Herb Butter, the cooperative is expanding its range with herb butter and seasonings that seamlessly complement its existing portfolio. This strengthens CONO's market position, increases its added value for customers and partners, and creates room for innovation, while maintaining quality, craftsmanship, and sustainability.
Jerry Griep, General Manager of CONO Cheesemakers, adds: “In a challenging market, collaboration is the key to progress. This acquisition brings together two strong companies. We're combining knowledge, capacity, and passion for dairy – without compromising on quality, craftsmanship, or identity. We believe in growth with common sense, with care for people. The acquisition of Jacques' Kruidenboter fits perfectly with this. With this step, we strengthen our market position while remaining true to who we are.’
The role of Match Plan
The sales process got off to a remarkable start: initially, Wim van der Linde took the first steps himself. Match Plan was then brought in to structure the process and bring it to a successful conclusion. Match Plan guided the seller throughout the entire process: from structuring the deal and negotiations to coordinating the entire process. due diligence process and the notarial settlement. The deal team consisted of Rens Knevels, Noa Kweekel, and Tim Struijs.
Rens Knevels, Director at Match Plan, on the collaboration: “It's a privilege to guide an entrepreneur like Wim through such an important step. By focusing on his needs and structuring the process, we've found a strong buyer who aligns with the company's future. Thanks to constructive collaboration with all parties, a deal has been reached that creates value for both Jacques' Kruidenboter and CONO Cheesemakers.’
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