JOYinCARE strengthens market position with strategic partnership with TR-Care
JOYinCARE, a specialist in lifting and transfer aids, is expanding its services through a strategic partnership with TR-Care. This expands the product portfolio to include ceiling lifts, while both companies benefit from knowledge sharing and a strengthened market position. Despite the partnership, JOYinCARE and TR-Care will continue to operate independently. takeover is part of the buy and build strategy which JOYinCARE launched in 2020 in collaboration with Karmijn Kapitaal.
Strengthening the product range in healthcare
JOYinCARE develops innovative solutions to reduce physical strain in healthcare. In collaboration with healthcare providers and paramedics, custom-designed lifting and transfer aids are designed to create a safer work environment and improve the quality of care. TR-Care, with nearly 30 years of experience, specializes in designing restrooms and supplying lifting systems for healthcare facilities. Combining these two areas of expertise results in a broader and more robust offering for healthcare institutions.
This partnership will provide customers with a more comprehensive service and improved support for implementing healthcare tools. Furthermore, the partnership offers opportunities for product innovation and process optimization, enabling both companies to respond more quickly to changing healthcare needs.
Strategic growth through collaboration
The collaboration between JOYinCARE and TR-Care is a logical step in both companies' growth strategies. By joining forces, they not only strengthen their combined offerings but also create a more efficient and sustainable approach. Healthcare institutions benefit from broader expertise, while JOYinCARE and TR-Care further expand their market positions.
In addition, the partnership offers economies of scale and synergies that contribute to the further professionalization and optimization of business processes. This ensures continuity and growth, without compromising the individual identities and core values of both organizations.
Match Plan guides the financing process
For the financing Match Plan played a central role in this strategic partnership. The team supported JOYinCARE in drafting a financing memorandum and conducted discussions with potential financiers to achieve the optimal structure. After a thorough analysis, the right financing partner was selected, after which Match Plan completed the negotiations and documentation to successfully close the transaction.
The deal team, consisting of Leon Koorevaar, Yvo Bruin, and Niels Beckers, guided the entire process through to closing. With this strategic move, JOYinCARE is taking the next step in its mission to reduce physical strain in healthcare and further strengthen its position as market leader.
Deal team:
Related services
No obligation Advice
Over 30 years of experience
Please feel free to contact us
advisors for an introduction.
✔ Business sale
✔ Company takeover
✔ Acquisition financing
✔ Independent assessment