Happy Horizon strengthens its tech proposition with the acquisition of Juice
Web and app developer Juice joins Happy Horizon Group. The takeover fits within the active buy and build strategy from Happy Horizon and strengthens its position in the development of customized digital solutions for B2B organizations.
Custom technology for B2B
Juice is a full-service development agency specializing in the development of web applications, configurators, apps, and e-commerce platforms. With a clear focus on the B2B segment, Juice helps clients with innovative software solutions that support business processes and accelerate digitalization. The agency serves a wide range of business clients and is known for its technical depth and flexible approach.
Growth through specialization and collaboration
Happy Horizon is a national agency group with more than twenty specialized brands in the fields of creation, technology, marketing, and strategy. With the addition of Juice, Happy Horizon strengthens its technical expertise, specifically in building scalable, customized solutions for B2B clients. The partnership creates new synergies and accelerates the group's growth ambitions in the business segment.
Match Plan as a permanent acquisition advisor
Match Plan also acted as the permanent acquisition advisor to Happy Horizon in this transaction. The team guided the entire acquisition process, from strategic advice and valuation to letter of intent, due diligence and contract formation. Erik Smidt, Rens Knevels, and Reg Schreurs were involved in this deal on behalf of Match Plan.
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