Reedijk Wheels and Tyres Group strengthens its market position through strategic partnership with GMP
Reedijk Wheels and Tyres Group, a specialist in automotive rims, tires, complete sets, and assembly, has announced a major strategic partnership with the Italian company GMP, backed by private equity firm Eulero. This partnership marks a significant step in strengthening Reedijk Wheels and Tyres Group's market position. Together, the companies will form a leading player in the European market for alloy wheels and complete sets.
Strong foundation for international growth
The collaboration between Reedijk Wheels and Tyres Group and GMP dates back to 2007, when the first business connection between the two companies was established. What began as an operational partnership has grown into a lasting relationship based on mutual trust and joint growth. GMP brings expertise in the production of high-quality alloy wheels, while Reedijk Wheels and Tyres Group adds a strong distribution network and in-depth knowledge of the European market.
With a combined turnover of over €80,000,000 and approximately 250 employees, the European market position is further strengthened. This partnership also provides access to new international markets, allowing us to serve customers even better.“We are proud that we were able to contribute to the realization of this collaboration.” says Erik Smidt, Partner at Match Plan. “Reedijk Wheels and Tyres Group and GMP share a vision of quality, innovation, and customer focus. It's inspiring to see these companies working together to build a successful future.”
Focus on customer focus and innovation
With this partnership, Reedijk Wheels and Tyres Group underscores its commitment to innovation and customer focus. The combined expertise of GMP and Reedijk allows customers to count on an integrated offering of high-quality products and excellent service. GMP adds innovative production capabilities, while Reedijk Wheels and Tyres Group further optimizes its market knowledge and customer service.
The collaboration also addresses trends such as the increasing demand for sustainable and efficient solutions. Think of the rise of electric vehicles, new rim materials, and improved tire performance. “Reedijk Wheels and Tyres Group has been known for its expertise and service for decades. This partnership strengthens our foundation and elevates our ambitions.” according to CEO and founder Bert Reedijk. “"Match Plan provided us with excellent guidance throughout this complex international process. Their expertise and accessibility were invaluable."”
A successful collaboration with Match Plan
Match Plan, specialized in purchasing and sales support, business valuation and financing, has intensively supported the shareholders of Reedijk Wheels and Tyres Group during the sales process. This international transaction required a meticulous approach, carefully coordinating operational, strategic, financial, tax, and legal aspects.
The Match Plan team, consisting of Erik Smidt, Leon Koorevaar, Phil van Mulken, and Niels Beckers, is proud of the result and would like to congratulate both Reedijk Wheels and Tyres Group and GMP on this important step. We wish them every success in this new adventure.
“In an emotional and internationally complex process, Match Plan kept a cool head and supported us excellent helped to reach the finish line.”
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