Newww Media Group expands SEO offering with Up Agency & ralfvanveen.com
Leading SEO marketing agency Up Agency and content platform ralfvanveen.com are joining Newww Media Group. With this takeover Newww Media Group is significantly expanding its SEO capacity and online reach, and strengthening its position as a specialist performance marketing network in the Netherlands.
Expertise in SEO, strength in content
Up Agency is known for its in-depth content, transparency, and personalized approach to achieving sustainable, measurable SEO growth. The agency supports clients in e-commerce, B2B, SaaS, and local services with technical SEO, content strategy, and data analysis. The ralfvanveen.com platform, founded by SEO specialist Ralf van Veen, attracts tens of thousands of visitors monthly thanks to in-depth knowledge articles and practical SEO tips.
“With Up Agency, we are bringing a company into our team that has proven itself in complex SEO projects.”, says Marten Post, founder of Newww Media Group. “"While we broadly develop our expertise as a group, performance marketing remains our driving force. A specialized SEO player like Up significantly strengthens that core position."”
Powerful synergy for online dominance
The acquisition offers Up Agency and ralfvanveen.com the opportunity to achieve their growth objectives within a powerful, synergistic network of digital marketing services. Newww Media Group, known for brands like Eager and Goalden, will integrate the SEO activities into its buy-and-build strategy, where joint tools, knowledge sharing, and cross-selling are crucial to strengthening online dominance. During the sales process, Up Agency relocated to a new office, with Marten Post actively supporting them. Simultaneously, Ralf and Marten regularly discussed Up Agency's future direction.
Ralf van Veen, founder of Up Agency and ralfvanveen.com: “"Newww Media Group offers space for entrepreneurship: we're maintaining our culture, our approach, and our direction. At the same time, we gain access to additional expertise that immediately adds value for our clients."”
The role of Match Plan
Match Plan advised Up Agency and ralfvanveen.com throughout the entire sales process, of the preparation and drafting of the information memorandum, approaching parties, to negotiations, the due diligence investigation and the contracts. In addition to lawyer Matthias Duijzer, Sven Aaldering, Rens Knevels, and Daniel Andresen were also closely involved. Harry van Vliet of De Innovatieve Accountant also acted as a specialist financial advisor.
Ralf van Veen on the collaboration: “For the sale of Up Agency, I worked with Sven, Matthias, Rens, and Daniël from Match Plan. From the first conversation, it felt good: open, honest, and straightforward. Communication was pleasantly informal and fast—no endless emails, just simple texts or phone calls. They really contributed ideas, knew the right steps, and kept the process clear. They're a great team to work with, and I would wholeheartedly recommend them.”
“The weekly padel matches with Ralf provided the ideal environment for trust and open sparring, and therefore played a significant role in the process. It was a special experience for me, and I enjoyed being able to support Ralf off the court as well., says Matthias Duijzer, Lawyer at Match Plan.
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