Online personalization tool WiQhit joins Ternair
WiQhit, a Dutch SaaS solution specializing in website personalization software, has been acquired by Ternair. With this strategic move, Ternair – a provider of data-driven marketing software – further expands its product offerings. The transaction marks a significant step in both parties' joint growth strategy.
WiQhit: Real-time personalization for conversion-oriented websites
WiQhit develops personalization software that allows organizations to enhance conversion-focused websites with real-time, personalized content. WiQhit is designed for online marketers, digital agencies, and e-commerce companies looking to improve their conversions with smart personalization. The software enables clients to provide visitors with personalized and conversion-boosting content throughout the entire customer journey.
Thanks to its plug-and-play design and broad compatibility with existing content management systems, WiQhit is quickly deployable and easy to use. The technology acts as a digital salesperson, displaying the right message to the right visitor at the right time.
“This step gives marketers even more control over the customer journey. Website personalization solutions exist, but this direct integration of in-depth customer data from multiple online and offline sources with dynamic website personalization offers unprecedented opportunities for conversion optimization and customer loyalty.” according to Eelco Gerritsma, founder and director of Ternair.
Seamless integration
WiQhit and Ternair already had a successful partnership through an existing integration. Customer data is exchanged between the two systems in real time, allowing website personalization to be based not only on behavior but also on external customer data. This partnership has proven its value in the market and now forms the basis for a permanent partnership.
Nedvest supports Ternair's growth strategy in marketing technology
Ternair offers flexible marketing software that enables organizations to deliver personalized customer communications based on real-time data and insights. With its Customer Data Platform (CDP) and marketing automation software, Ternair enables companies to implement omnichannel campaigns.
Ternair is backed by family office Nedvest, an investor focused on sustainable growth and scalability for medium-sized companies. The acquisition of WiQhit aligns with Ternair's ambition to continue growing as a leading player in data-driven marketing technology.
Guidance through Match Plan
WiQhit shareholders were informed throughout the sales process Guided by Match Plan. The team, consisting of Rens Knevels, Lucas Troelstra, Luuk Greijmans, and Tim Struijs, advised on positioning, approaching potential buyers, conducting introductory meetings, negotiations, and transaction completion.
Match Plan congratulates WiQhit and Ternair on this successful acquisition and wishes them much success in the future.
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