This Play Media strengthens continuity through management buyout
This Play Media has taken an important step by partially selling its shares to the current management through a management buyout. This strategic decision ensures the company's continuity while management continues to steer the company's course. The transaction marks a crucial moment in the further development of This Play Media.
Online marketing and display advertising
This Play Media is a leading player in the online marketing sector, specializing in display advertising and programmatic advertising. The company focuses on displaying ads in the form of images and videos on websites and apps. Using automated systems, the company purchases advertising space based on the characteristics of specific target audiences, delivering highly targeted ads for optimal results.
With offices in Nijmegen and Utrecht, This Play Media offers its clients customized online marketing campaigns that ensure maximum effectiveness and conversion. The company has positioned itself as a reliable partner for clients who want to target a specific audience with efficient and impactful advertising.
New phase of growth
The decision to proceed with a management buyout strengthens the corporate structure and enables This Play Media to further realize its strategic ambitions. The management, with its in-depth knowledge of the online marketing sector, is now taking the lead to stimulate and further develop the company's growth. This step gives management the freedom to continue the company's course and adapt to changing market conditions.
Ivan Tadic, owner of This Play Media, says: “Match Plan guided us through an internal acquisition where one partner acquired the shares of the other two. We found Match Plan to be very decisive and knowledgeable. Excellent guidance with a strong understanding of the situation.”
The management buyout offers This Play Media not only the opportunity to ensure continuity but also to further innovate and adapt to the dynamics of the online marketing world. The additional strategic scope allows them to continue improving their services and further strengthen their market position.
Match Plan as a strategic advisor
Match Plan guided This Play Media throughout the entire process, from drafting the LOI (Letter of Intent) to coordinate the book research and finalizing the transaction documents. The Match Plan team, consisting of Lucas Troelstra and Matthias Duijzer, worked intensively with the shareholders of This Play Media, resulting in the successful completion of the management buyout.
We congratulate the management of This Play Media on this new phase in its development and wish them much success with the company's continued growth.
“We experienced Match Plan as very effective and with a lot of knowledge of business. Excellent guidance with a great sense of the situation.”
Deal team
Related services
No obligation Advice
Over 30 years of experience
Please feel free to contact us
advisors for an introduction.
✔ Business sale
✔ Company takeover
✔ Acquisition financing
✔ Independent assessment