M&A Day Agencies 2026
October 27, 2026 • Zalmhuis Rotterdam • Limited number of places available
What does the future of your agency look like?
The agency market is changing rapidly. Consolidation, technological developments, and changing client demands mean that more and more owners are thinking about the future of their agency.
During the fourth edition of this exclusive event, Dutch Digital Agencies (DDA) and Match Plan bring together agency owners, investors, and M&A specialists. Through real-world stories, market insights, and discussions, you will gain an up-to-date picture of developments in the agency market and the strategic choices entrepreneurs face today.
Want to attend this event? Register via the form below. There are a limited number of places available.
Why you don't want to miss this afternoon
Whether you want to expand, are considering a sale in the long term, or simply want to know how the agency market is developing: this afternoon offers you new insights and concrete tools.
You go home with:
- Insight into the key developments within the agency market.
- Practical lessons from experienced entrepreneurs.
- Up-to-date knowledge of mergers, acquisitions, and value creation.
- New contacts with agency owners and professionals in the industry.
- Inspiration and practical tools for the next step of your agency.
Speakers at the M&A Day
Ubbo Maagdenberg (Happy Horizon), Sanne Zijlstra (Stimmt | Loyals Group), and Robert Kosse (Framna) discuss acquisitions, international growth, buy and build, and collaborating within a larger group. In doing so, they each share a different perspective: Ubbo on bringing together and integrating agencies within a single group, Sanne on maintaining independence within a larger organization, and Robert on an international merger and the subsequent growth strategy.
Rens Knevels
Partner Match Plan
Specializes in acquisitions within the agency sector and closely monitors the M&A market for digital agencies.
Fenna van Raaij
Director DDA
Represents over 150 digital agencies and is closely involved in the developments and challenges within the industry.
Ubbo Maagdenberg
CEO Happy Horizon
At the helm of the fastest-growing and largest agency group in the Netherlands, focused on value creation and scale.
Sanne Zijlstra
Managing Director Stimmt
Involved in the sale of Stimmt to Loyals Groep, whereby the agency continued to operate independently.
Robert Kosse
Managing Director Framna Netherlands
Sold Move to the Scandinavian Framna and made the move to an international agency group.
Sign up for free
Participation is free of charge. Due to the limited number of places, we ask you to register in advance. You are, of course, welcome to bring a guest.
All company data is treated confidentially.
Program
14:00 – 14:30 | Reception
With coffee, tea, and pastries.
2:30 PM - 3:00 PM | Welcome & market update
M&A in the current and future digital agency landscape by Rens Knevels (Match Plan) and Fenna van Raaij (DDA).
15:00 – 16:00 | Entrepreneur Panel
Ubbo Maagdenberg (Happy Horizon), Sanne Zijlstra (Stimmt | Loyals Group), and Robert Kosse (Framna) discuss acquisitions, international growth, buy and build, and collaborating within a larger group.
16:00 – 18:00 | Networking drinks
Space to chat and make new contacts.
Location: Zalmhuis
The characteristic location overlooks the Rotterdam skyline and offers ample space to meet entrepreneurs from the industry.
Address
Salmon House Rotterdam
Schaardijk 396
2909 LA Capelle aan den IJssel
Parking
Free parking, approximately 150 spaces.
Impression of the previous edition
