BURO210 in the hands of trusted successors
After eighteen years of entrepreneurship, founder and shareholder Matthijs Pennewaard is handing over BURO210 to board members Kim de Hoop and Kimberly van den Hoek. With this management buyout He entrusts the company to two people he has seen grow into the driving force behind the organization over the past few years. In this way, the marketing agency remains in trusted hands and continuity is guaranteed for employees and clients.
A new challenge for the founder
Over the past eighteen years, Matthijs has built BURO210 into a leading full-service marketing agency with 45 employees. The agency helps organizations grow by connecting brand, strategy, and marketing. Through a broad range of services in brand development, marketing strategy, content creation, campaigns, and online marketing, BURO210 supports a diverse client base in strengthening their market position and commercial growth.
A few years earlier, Matthijs had already been given the opportunity to acquire his father's shares in Vink Vers. As this acquisition became more concrete, the future of BURO210 also came more prominently into focus. The desire to spend more time with his family also played an important role in this. For Matthijs, this prompted him to consider the transfer of BURO210.
The right people for the next phase
For Matthijs, the question of succession revolved not only around the terms of the transfer but also about who would continue BURO210. He found those successors within the organization itself. Kim de Hoop and Kimberly van den Hoek have been working at BURO210 for eight and eleven years respectively and have formed the management team together since January 2023.
In recent years, Matthijs has seen their entrepreneurial ambition grow and their responsibilities within the organization increase. This gave him the confidence to enter into discussions with Kim and Kimberly regarding a handover. Thanks to their years of involvement, they know the organization, employees, and customers well and can build upon what has been established over the past years.
Guidance through Match Plan
Match Plan supported Matthijs throughout the entire process: from drafting and discussing a indicative valuation and conducting conversations with potential buyers to recording agreements in a letter of intent, It book research and the legal alignment.
“During the intensive acquisition process, I received fantastic guidance from Match Plan Fusies en Overnames. My thanks to Rens, Matthias, and Iris for the great collaboration!”, according to Matthijs Pennewaard.
The deal team consisted of Rens Knevels, Iris Roozenburg, and Matthias Duijzer.
Deal team:
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