Eager's online marketing agencies join Newww Media Group
Marketing agencies Flik Flak, DRIIVN, Boest, and Cowboys have officially joined the fast-growing Newww Media Group. With this takeover Newww Media Group is expanding its portfolio with strong niche agencies in the field of TikTok marketing, performance marketing, online marketing for ticket sales and events, and recruitment marketing.
Strong synergy for growth
The four labels work under the banner of Eager, an agency group in Amsterdam, each with a unique focus.“With the addition of these agencies, we are strengthening our offering with specialist labels, each with a unique position in the market..,” says Marten Post, founder of Newww Media Group. “We already had a strong presence in online marketing with iClicks and Traffic Today, but with the addition of Flik Flak, DRIIVN, Boest, and Cowboys, we now have even more specialized expertise in-house. This offers our clients immediate benefits and creates great synergies between our agencies..”
Unique strategic collaboration
Newww Media Group uses a decentralized buy and build without private equity. This allows entrepreneurs to retain their freedom to do business while still benefiting from the advantages of a collective. This was a decisive factor for Eager's founders in their choice.“The autonomy we maintain within Newww Media Group gives us the freedom to further develop our agencies in our own way, with the benefits of a larger network,”,” says Wouter Aijtink, CEO of Eager.
Match Plan as an advisor throughout the entire sales process
Match Plan guided the entire sales process van Eager. The deal team, consisting of Rens Knevels, Lucas Troelstra, Sven Aaldering and Matthias Duijzer, was responsible for strategic advice, drafting the sales documentation, approaching and negotiating with potential buyers, and coordinating the book research and drafting and negotiating all legal documentation. This careful process resulted in a successful deal for all involved.
Wouter Aijtink, CEO of Eager: “We are very pleased with the help and service the Match Plan team provided throughout this entire process. They provided a very pleasant, informal approach, but with tremendous expertise and support when needed..”
Lucas Troelstra, Senior Consultant M&A at Match Plan: “The sale of Eager was a unique project, one that didn't involve selling four separate labels, but rather the strength of their combined service offerings. A suitable structure also had to be found for all Eager shareholders and the buyer, as they each have their own ambitions for the future. We are proud to have supported Eager in its successful integration with Newww Media Group..”
Throughout the process, Match Plan enjoyed working with Richard Norbruis and Hanna Swarts of Norbruis Clement, and Newww Media Group's financial advisor, Ron Numan, which contributed to a smooth and successful completion of the transaction.
“They did this in a very nice, informal way, but with a lot of expertise and support when needed.”
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