Flik Flak, DRIIVN, Boest, and Cowboys join Eager
The marketing agencies Flik Flak, DRIIVN, Boest, and Cowboys have officially joined the fast-growing Eager. With this takeover Eager expands its portfolio with strong niche agencies in the fields of TikTok marketing, performance marketing, online marketing for ticket sales and events, and recruitment marketing.
Strong synergy for growth
Flik Flak, DRIIVN, Boest, and Cowboys each have a unique focus. “With the addition of these agencies, we strengthen our offering with specialist labels that each hold a unique position in the market.” says Marten Post, founder of Eager. “We already had a strong presence in online marketing with iClicks and Traffic Today, but with the addition of Flik Flak, DRIIVN, Boest, and Cowboys, we now have even more specialized expertise in-house. This offers our clients direct benefits and creates great synergies between our agencies.”
Unique strategic collaboration
Eager employs a decentralized buy and build without private equity. As a result, the entrepreneurs retain the freedom to do business while simultaneously leveraging the benefits of a collective. This was the decisive factor for the shareholders of the four agencies in their choice. “The autonomy we retain within Eager gives us the freedom to further develop our agencies in our own way, with the benefits of a larger network.” says Wouter Aijtink, CEO of Flik Flak, DRIIVN, Boest and Cowboys.
Match Plan as an advisor throughout the entire sales process
Match Plan guided the entire sales process of Flik Flak, DRIIVN, Boest and Cowboys. The deal team, consisting of Rens Knevels, Lucas Troelstra, Sven Aaldering and Matthias Duijzer, was responsible for strategic advice, drafting the sales documentation, approaching and negotiating with potential buyers, coordinating the book research and drafting and negotiating all legal documentation. This careful process resulted in a successful deal for all involved.
Wouter Aijtink, CEO of Flik Flak, DRIIVN, Boest and Cowboys: “We are very happy with the help and service provided by the Match Plan team throughout this entire process. They did this in a very pleasant, informal manner, but with tremendous expertise and support when needed.”
Lucas Troelstra, Senior Consultant M&A at Match Plan: “This sale was a unique project, in which not four separate labels were sold, but rather the strength of their combined service offering. A suitable structure also had to be found for all shareholders as well as the buyer, as they all have their own ambitions for the future. We are proud to have guided these agencies in their successful integration with Eager.”
During the process, Match Plan enjoyed working with Richard Norbruis and Hanna Swarts of Norbruis Clement and Eager's financial advisor Ron Numan, which contributed to a smooth and successful completion of the transaction.
“They did this in a very nice, informal way, but with a lot of expertise and support when needed.”
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