Online travel platform Reisjunk becomes part of Kompas Publishing
Reisjunk, one of the best-known online travel platforms in the Netherlands, joins at Kompas Publishing. With this step, both parties join forces to accelerate the further growth of the platform and expand its reach.
Strong position as a leading travel platform
Reisjunk was founded by Greg Gerrits and Irene de Krijger, two passionate travelers with a fondness for adventurous destinations. Since 2014, they have been building a platform where they bundle their personal travel experiences, practical tips, and inspiring destinations for a broad target group of do-it-yourself travelers.
In recent years, Reisjunk has built a strong brand identity and a loyal community. As a result, the platform has grown into the market leader among Dutch travel blogs. At the same time, the founders see untapped potential. To realize this next growth phase, a deliberate choice was made for a strategic partner that can contribute to further professionalization and scaling.
Strategic alignment with Kompas Publishing and acceleration of growth
Kompas Publishing is a leading Pub Tech media company that supports the Dutch with inspiring content and practical tools for daily life. With a strong portfolio of brands and platforms, including Datumprikker, Kek Mama, Startpagina, and MAN MAN, Kompas Publishing reaches different generations.
For Reisjunk, the merger means that the platform can benefit from the expertise and scale of Kompas Publishing. The focus is on accelerating growth, among other things by expanding the range of destinations and further developing the platform technically.
Greg and Irene both remain involved with Travel Junkie in an advisory role, thereby ensuring the continuity of the brand and content.
Match Plan Guidance
Match Plan advised the shareholders of Reisjunk throughout the entire sales process. The activities included, among other things, the sales preparation, structuring the deal and the negotiations, coordinating the due diligence process and the legal and notarial completion of the transaction.
“It is wonderful to be able to guide Reisjunk in their search for a strategic partner to realize the next growth phase. With its experience and clout, Kompas Publishing is the ideal partner to further expand Reisjunk’s strong position.” says Phil van Mulken, Senior Consultant M&A.
The Match Plan deal team consisted of Phil van Mulken, Rens Knevels, Matthias Duijzer, and Tim Struijs, who successfully advised on the transaction.
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