Performance marketing agency Social Addicts joins Eager
Match Plan advised performance marketing agency Social Addicts on the sale to Eager for the next step in its development. The company retains its own identity while simultaneously benefiting from Eager's knowledge, technology, and support in areas including AI, HR, finance, legal, and operations.
Specialist in scalable results via social advertising
Social Addicts helps organizations grow with result-oriented campaigns via Meta, Instagram, and TikTok. By combining strategy, creation, and advertising, the agency achieves maximum return on advertising budgets. Since its founding by 26-year-old Martijn Bakker, Social Addicts has grown into a specialized partner for organizations that use social advertising as a key part of their marketing strategy.
For the next growth phase, Martijn went looking for a partner who could offer more than just scale: “For the next phase, we were looking for a partner who could support us in areas such as AI, organizational development, and entrepreneurship. Within Eager, we find that combination, while retaining our own identity and way of working.”
Continuing to build an AI-first digital growth platform together
With the addition of Social Addicts, Eager takes the next step in the development of its AI-first digital growth platform. By investing in AI, automation, and knowledge development, Eager supports affiliated agencies in further growth and innovation. At the same time, Social Addicts retains its own identity, and new commercial opportunities arise as both parties can leverage their specialized expertise for each other's clients.
“We believe that the future lies in specialized agencies that retain their entrepreneurial spirit but benefit from the scale, knowledge, and innovative power of a larger group. Social Addicts is an excellent example of this.” according to Marten Post.
Guidance through Match Plan
Match Plan advised the shareholder of Social Addicts throughout the entire sales process. The activities included, among other things, the sales preparation, structuring the deal and the negotiations, coordinating the due diligence process and the legal and notarial completion of the transaction.
“Martijn had a clear ambition: to find a partner who could accelerate the growth of Social Addicts without losing its own identity. With Eager, we have found that partner. Thanks to a structured process and careful selection, we have realized a transaction that aligns well with the entrepreneur’s ambitions, both strategically and personally.” says Lucas Troelstra, Manager M&A.
The deal team consisted of Lucas Troelstra and Matthias Duijzer.
Deal team:
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