Indicia strengthens its service offering with the acquisition of content agency Swaans
Indicia, a digital marketing agency from Tilburg, has acquired the content agency Swaans. This acquisition This acquisition is part of a series of three that Indicia completed within a month, including the acquisitions of Blue Shark and Tailor iT, which were also supported by Match Plan. With this acquisition, Indicia strengthens its digital and strategic capabilities and expands its service offerings for clients.
Diversification of services and solutions
The acquisition of Swaans allows Indicia to further expand its service offerings, with a focus on content strategy and communication. Swaans specializes in developing the right tone of voice, approach, and message for marketing, communication, and HR objectives. By integrating this expertise, Indicia can now even better support its clients in creating effective content and optimizing their communication channels.
With Swaans in its portfolio, Indicia can offer its clients a broader range of digital and communication solutions, resulting in a more integrated approach to online marketing and brand strategy. Swaans' expertise in content strategy and communication enables Indicia to develop even more effective and customized campaigns. This partnership offers clients the opportunity to powerfully position their brand story and communicate a consistent message across all communication channels.
Digital partner for strategic growth
Indicia has positioned itself as a leading player in digital marketing and data analytics. With over 125 employees, the company offers customized services for branding, online marketing, data analysis, performance marketing, and more. This acquisition allows Indicia to further enhance its customer-focused solutions and better support companies with both their digital marketing and internal communication needs.
With the recent acquisitions of Swaans, Tailor iT, and Blue Shark, Indicia is strengthening its competitive position and enhancing its digital marketing capabilities. These acquisitions contribute to Indicia's strategic growth and enable the company to offer its clients a broader range of digital services. By combining expertise in online advertising, branding, and technology, Indicia can now offer fully integrated marketing solutions. This allows the company to create more effective campaigns that address specific client needs, leading to a more holistic approach to digital marketing.
Match Plan as a long-term acquisition partner
Match Plan guided Indicia's shareholders throughout the entire process of Swaans' acquisition. This included drafting the information memorandum, selecting potential buyers, conducting negotiations and coordinating the due diligence. The Match Plan team successfully coordinated the transaction from start to finish, including the notarial transfer procedures, ensuring the acquisition was completed efficiently and smoothly.
This transaction is the latest in a series of acquisitions that Match Plan has managed in recent years, with whom we have built a long-term partnership and proven expertise in supporting our clients' growth strategies. Match Plan's guidance, led by Erik Smidt, Leon Koorevaar, Yvo Bruin, Niels Beckers, Do Karamat, and Matthias Duijzer, ensured a smooth transaction and effectively represented the interests of both buyer and seller. We congratulate Indicia and Swaans on this important step and wish them much success in their continued growth and collaboration.
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